Entertainment Parks Directly Influence $150 Million of Local Annual Spending

Each property will generate between $75 and $80 million in direct spending by Guests on products and services. Through promotional incentives for purchases of products and services affiliated with Tuscan River, each Park is expected to influence a similar amount of off-property spending in its trade market, creating a total direct economic impact of $150 to $160 million of spending.


In many respects, the Entertainment Parks may seem similar to lifestyle shopping centers. The differences between Tuscan River and traditional retail development however make the visitor’s experience between the street and the store very different and much more engaging. Tuscan River provides amusements and entertainment venues for customers, who are treated as Guests at the Parks. The family-scaled amusements are located in an indoor theme pavilion for year-round enjoyment in any climate. Outdoor attractions are also included in the Parks. Vehicle parking is carefully screened from the storefronts and amusements, to establish an emotional separation between the Park environment and the outside world.

All stores, restaurants, amusements, and landscape features are themed according to a set of characters and stories being created exclusively for Tuscan River. The value of this adventure oriented theme is that it strengthens the emotional bonds Guests will develop for the Park, increasing both their enjoyment and the patronage of the Park’s stores and restaurants. The distinct architectural character of the Park properties offers a pleasing contrast to other leisure family destinations. While there is thematic consistency between each of the Tuscan River properties, the stories allow for each Park property to have distinct architectural characteristics reflecting the local character of their communities.